THUNDERSPORT GB riders will need to become more media savvy this season as the club moves to a new video format for race weekends.
The popular Thundersport I-Player and video coverage is getting a shakeup this year, in a bid to promote the series, sponsors and as many riders as possible over the course of the season.
As well as the usual onboard and race footage, this year’s coverage is set to include a number of rider interviews.
Short videos of up to five minutes long will be broadcast across Thundersport GB’s social media channels, which will then be glued together to create a one-hour show for the I-Player on its YouTube channel.
Now, club chiefs are urging riders to help themselves to get as much exposure and air time as they can.
But the first big change they will all notice is the absence of Thundersport Syd – aka owner/director Syd Day – who will no longer be guarding the podium over race weekends, as he concentrates on the camera work as part of his role of marketing boss.
Syd has issued a few guidelines to riders looking to be involved in supplying onboards and keen to be interviewed
“There will be no thanking lists of personal sponsors, so riders should make sure their leathers carry the sponsors you want to promote,” he said.
“I strongly recommend they spend just a few quid on a backdrop with sponsors’ logos to hang behind them, so we aren’t forced to shoot in front of a breeze block wall or caravan.
“It’s a good chance for riders to take advantage of the extra exposure, and we want them to help us help them.”
Syd is also keen to receive as much onboard footage from as many riders as possible throughout the year, to ensure each race is covered well, and the club is also planning to invest in a number of onboard cameras for riders who don’t have their own.
However, he urges all riders to be sure the cameras are fitted properly. “Riders must ensure their fitments are passed by Technical control, and should be fitted when machines are submitted for inspection.
“I’ve spoken with Chief of Technical Control Stuart Bailey on this subject and he has wholeheartedly agreed to help in this area, so I urge all riders to seek his advice if they have any problems”.
Syd is keen to hear from any Thundersport GB riders who are interested in running an onboards, and is compiling a list of those who are happy to be involved across race weekends.
For more details, contact Syd via Facebook messenger.
*Main and top images: Colin Port
*Bottom image: Justin Leonard