ISLE of Man TT bosses have thrown this year’s Sidecar races an 11th-hour deal as job and tourism site Locate.im joins up to provide title sponsorship.
Hours before bikes and newcomer outfits hit the Mountain Course for the first practice sessions this evening, the IOM Government Department for Enterprise has announced part of its strategy to boost the economy with the new site.
Locate Isle of Man (www.locate.im) is responsible for growing the Island’s working population and meeting current skills shortages, and government chiefs have revealed they’ll be using this year’s races to promote the benefits of living and working on the island.
With over 1,000 vacancies, less than 400 registered unemployed, and businesses seeking to create hundreds of new jobs every year, 86% of residents say they would recommend the Island as a place to live as they enjoy short commutes, low taxation, good public services and the highest levels of safety in the British Isles.
Historic assessment by media monitoring analysts Kantar Sport has valued Sidecar sponsorship at an equivalent media value of over £1million through global TV coverage including ITV4, Fox Sports in Australia and Discovery Velocity in the USA.
The Minister for Enterprise, Laurence Skelly MHK, said: “Many people visit the Isle of Man and fall in love with our beautiful scenery, our open countryside and our diverse landscapes.
“But increasingly people are discovering our outstanding quality of life and our exceptional career opportunities. The Island is not only a fantastic place to visit, it is also a truly special place to live and work.”
This year’s Locate.im sidecar TT Races take place on Saturday 2nd June and Friday 8th June.