THE Isle of Man’s Department for Enterprise has announced the results of its latest survey. which revealed a 50% increase in visitors at the 2017 Billown races.
A total of 4,770 attendees, up from just over 3,100 in 2016, stayed for an average of 4.3 nights and spent an estimated £434 on the trip.
With approximately £2.1 million total contributed as a result of these visitors, the Department says the contribution to the Island’s overall economy comes in at over £1.5 million.
Political Member at the D for E with responsibility for Tourism, Rob Callister MHK admits the numbers merely back up the Southern 100’s increasing popularity as a pillar of motorsport on the Isle of Man.
“This remarkable growth is a tribute to the hard working committee of the Southern 100 Club, which continues to deliver a strong event that contributes significantly to the Island’s overall visitor economy as well as attracting notable media coverage through print, on-line and television,” he said.
“The event is now well established as the third largest on the island in terms of visitors and is an important pillar in our annual motorsport strategy and a great contributor to our visitor economy.”
Race Secretary George Peach said: “The results of the 2017 visitor survey confirm the increasing popularity of the Southern 100 International Road Races.
“It encourages us, as organisers, to continue to further ensure the quality of the entry and improve facilities for the spectators and enthusiasts who make the effort to return year after year and enhance their visitor experience.”
*Image: Ryan Crawley